At Triive, our mission is clear: to deliver best-in-class solutions that empower retail sales teams—brokers and suppliers alike—to work smarter, not harder. Whether it’s streamlining communication, simplifying processes, or driving innovation, Triive is here to transform how retail sales teams operate.

The current state of retail sales.

Lengthy onboarding processes

For brokers, suppliers, and retailers, onboarding new suppliers is often a time-intensive and complex process. Misaligned requirements and manual workflows extend timelines, delaying opportunities to drive sales and bring new products to market.

Scattered information

Crucial information is scattered across multiple platforms—emails, text messages, cloud storage services, and task management systems. This lack of centralization creates inefficiencies, wasted time, and missed opportunities to act quickly.

Inefficient insights

Selling to retailers demands data-driven insights and a deep understanding of product-market fit. However, today’s tools and workflows for sharing and accessing critical insights are outdated, making it difficult for teams to stay ahead in an increasingly competitive market.

At Triive, we’re tackling these challenges head-on, providing retail sales teams with modern, streamlined solutions to simplify processes, centralize information, and unlock the power of insights.

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Our Philosophy: The EMERGE Framework

At Triive, we believe the best retail brands don’t just appear — they emerge through focus, discipline, and the right foundation. That’s why we use our EMERGE framework to guide how we build, manage, and grow together:

E

Ethos & Authenticity

Does the brand spring from a real, founder-led “why”?

M

Market Insight

Do we know who buys, why, and at what velocity?

E

Emotional Storytelling

Does the packaging and content connect with both head & heart?

R

Readiness to Scale

Can operations run smoothly at 5-10× volume?

G

Growth Engine

Is there a clear path to profitable distribution?

E

Ecosystem & Community

Is the brand bigger than the product?

About Us

Born in the heart of the retail epicenter,  Northwest Arkansas.

Home to Walmart, Sam's Club, Harps Grocery Stores, and regional offices of nearly 1,500 suppliers, the region also boasts transportation giants like JB Hunt and ArcBest, along with global food innovators like Tyson Foods. This vibrant ecosystem provides the perfect backdrop for solving challenges that are both local and industry-wide. We’re proud to call Northwest Arkansas home, leveraging our proximity to this retail hub to craft solutions that matter.

Where it all began.

Triive’s journey began in 2024 with our founder, Justin Urso, and Fieldbook Studio, a Northwest Arkansas-based venture studio powered by Alloy Partners. Justin is a dedicated innovator in the retail technology space with a career spanning retail, food, sporting goods, and more — collaborating with the world’s largest retailers across North America. His experience also includes building an emerging technology platform that brought cutting-edge messaging capabilities to market. This unique expertise laid the foundation for a partnership with Fieldbook Studio to launch its first portfolio company: Triive.

About Us

Born in the heart of the retail epicenter,  Northwest Arkansas.

Where it all began.